All Sands

Developed a cohesive visual identity system for All Sands, a waterproof beach pillow brand, evolving the brand from a minimal existing mark into a more premium and conversion-focused presence. The project included the redesign of the primary logomark and the creation of a secondary symbol, supported by an expanded color palette inspired by coastal environments. A refined type system was established to ensure clarity and consistency across touchpoints. The identity was applied across Amazon listing graphics and product details, including a custom zipper pull, with multiple logo and color variations designed for flexibility and visual cohesion.