All Sands

Developed a cohesive visual identity system for All Sands, a waterproof beach pillow brand, evolving the brand from a minimal existing mark into a more premium and conversion-focused presence. The project included the redesign of the primary logomark and the creation of a secondary symbol, supported by an expanded color palette inspired by coastal environments. A refined type system was established to ensure clarity and consistency across touchpoints. The identity was applied across Amazon listing graphics and product details, with multiple logo and color variations designed for flexibility and visual cohesion.