ServiceMaster

ServiceMaster Restore’s “Choose Your Champion” campaign used a nostalgic, video game-inspired concept to reframe disaster recovery in a more engaging and approachable way.

I developed a set of 16-bit character designs representing different types of home damage, including water, fire, mold, and weather. Each character was designed as part of a flexible system, with multiple poses created for use across video content.

The characters were applied across trade show materials, including a booth activation featuring a custom playable arcade game and large-scale environmental graphics. The system was also extended into merchandise, demonstrating its versatility across additional applications.