Ranger Outfitters
Brand Identity & Product System
Ranger Outfitters is a self-initiated brand inspired by heritage outdoor companies like Filson, built around the idea of refined gear for rugged environments.
The project explores what a modern outfitter brand could look like across a full ecosystem, including identity, product, packaging, and educational content. Rooted in a survival and utility mindset, the brand balances traditional outdoor cues with a more graphic, contemporary approach.
A flexible system of marks, typography, and applications was developed to live across gear, retail, and digital experiences. This includes packaging, field guides, course offerings, and branded tools. Each touchpoint contributes to a cohesive world that feels both practical and aspirational.
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Case Study
Role: Designer/Photographer
Year: 2020
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Programs:
Ai, INDD, LrC, PS, Ae, Pr
the mark
Primary Logomark
Secondary Symbol
Ranger patch Design
Ranger Cookbook
Ranger Knife & Package Design
Hunting tag
Ranger course offerings
Color palETte
TypogrAPhy
Primary Typeface Usage
Typeface Pairing
Futura Std Bold — Headlines
Norwester — Subheads
Open Sans — Body Copy
Special Usage Typefaces
Alt. Headlines & Time Units
Nickainley — Speciality Headlines
Shrikhand Regular — Numerals & Time Units
