Proof

Proof is a craft cocktail syrup brand designed to make high-quality drinks more accessible to home bartenders.

I led the art direction for two how-to videos focused on making Old Fashioneds, one as a single serve and one as a batch for gatherings. The goal was to show how easy it is to create a well-made cocktail while still feeling premium.

From storyboarding and set design to on-set direction, music selection, and post-production oversight, the videos were designed to make the process easy to follow while still feeling elevated and true to the brand.