Fortis

Fortis is a commerce and payments platform for software companies. After a series of acquisitions, the brand lacked cohesion, with multiple offerings operating without a unified system. The goal was to bring everything together under a single, clear identity.

I led the rebrand, developing a flexible system across logo, color, type, illustration, and templates, designed to scale across product, marketing, and partner-facing experiences. The “i” in the logo acts as a connective element and extends throughout the system as a recurring graphic device.

The result is a cohesive brand that simplifies how Fortis communicates and has been widely adopted across the organization.